When it comes to BBQ, nobody does it bigger or better than in the United States. BBQ grills remain popular, continuing a trajectory of growth.
With the BBQ season just around the corner and with ¾ of the nation owning an outdoor grill of some type, the heat gets turned up when it comes to competition in the BBQ market share arena.
Let’s take a look at some sizzling facts and figures.
- Statistics show that the United States BBQ grill market is buoyant and expected to continue growing. In 2019 the BBQ grill market was estimated at US$2.54 billion. The growth projected through 2025 is US$3.2 billion, a 26% growth.
- 75% of homes in the United States have at least 1 outdoor grill
- 79.1 Million Americans have fired up the BBQ at least once in the past year
- The # 1 grilling day is the 4th of July, when 87.5% of Americans turn up the heat on the grill.
- The global BBQ Sauces and Rubs market size was valued at USD 8373.33 million in 2021 and is expected to expand at a CAGR of 6.25% during the forecast period, reaching USD 12049.07 million by 2027.
Value of the barbecue grill market in the United States from 2015 to 2025 (in billion U.S. dollars)
The simple graph depicts a steady increase in growth from 2015 to 2025 which is in line with the global CAGR expectations of 4.25%.
Information source Statista
What Type Of BBQ Grills Do Americans Search
The electric BBQ receives the least Google searches for the 5-year period measured. However, google searches did increase by 10% for electric BBQs over the measured period.
The traditional BBQ charcoal briquette has lost first place, with US citizens opting for the convenience and easy control of the gas BBQ grill. Google searches over a 5-year period only increased by 6.6% for charcoal BBQs.
The gas BBQ has the highest surges in the number of google searches over a five-year period. Although the trend line may look impressive, the absolute measure from start to finish is a negative -24% decline in searches for the gas BBQ.
Searches for these BBQs came from:
Popular BBQ Grills
Weber and Traeger, the BBQ manufacturing industry’s heavyweights, are publicly listed and can be tracked for performance on the stock exchange.
Google searches depict that Webber BBQs searches have declined by 8% over a five-year period, but the interest is steady.
Traeger BBQs over a five-year period of Google searches looks impressive, but the trend tails off in January 2023, making a decline over the measured period a negative -43%
Pit Boss BBQs bucked the trend in google searches and increased Google searches by 80% for the measured period of 5 years.
Americans searching for these BBQs primarily came from:
- New York
The statistics are based on averages and not specific BBQ girls and smokers in the range offered by each of the companies.
Information source Cook Out News
Over a five-year period from February 2018 to January 2023, the BBQ smoker appears to be a popular choice for outdoor chefs and pit masters.
Google trend shows strong interest, with a slight decline in searches for BBQ smokers by 10% in January 2023.
States searching the BBQ smoker include:
- South Carolina
The pellet BBQ is widely searched, and in terms of searches over a five-year period, the pellet BBQ fairs well in searches. Starting in February 2018 through to January 2023, Pellet BBQs Google searches were 84% across the measured period.
Pellet grills support many cooking methods, such as smoking, grilling, baking, and roasting, whereas smokers are primarily used for smoking or barbecuing food. They combine aspects of ovens, smokers, gas grills, and charcoal grills.
You could analyze A1 As the US best-selling BBQ sauce, but google trends suggest the ubiquitous A1 is in decline by 25%. Google search trends show A1 BBQ sauce to have declined in interest over a five-year period from February 2022 to January 2023.
Homemade BBQ sauce (the red line) has been strong in searches from February 2018 to January 2023 but declined by 25%. It may be a seasonal adjustment.
Possibly the lockdowns forged a change in attitude towards certain foods and making your own BBQ sauce can be satisfying and tasty.
Information source Google Trends
Adding Flavor To Your BBQ
The BBQ Sauce and industry are not to be sniffed at. It has huge revenue growth The global BBQ Sauces market size was valued at USD 8373.33 million in 2021 and is expected to expand at a CAGR of 6.25% during the forecast period, reaching USD 12049.07 million by 2027.
Over a five-year period, Google searches for BBQ sauce rose by 33.3%.
- South Carolina
- North Carolina
BBQ Trends Among Restaurants
The demand for barbecue restaurants has increased throughout the five years leading up to 2021. Pulled pork, brisket, and ribs have become popular restaurant barbecue menu items. Google searches indicate a 47% increase in searches from March 2018 to January 2023.
As a result, industry revenue climbed to $4.0 billion during the period, growing at an annualized rate of 2.0%.
Google searches came from:
With more adults having a grill or roaster, the barbecue and grill market is expanding significantly in the United States. In the US, 7 out of 10 persons own a grill or roaster.
Memorial Day and Labor Day are the next most popular holidays for grilling, behind the Fourth of July. The grilling and barbeque market in the US has likewise shown consistent growth in sales, with billions of dollars in sales predicted to be generated by 2025.
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